Pharmacy Industry:::::made in Italy::::::since 2003 [ WEBSITE / MYSPACE ]

From their 2003, 15 style launch Pharmacy has come a long way in the last 5 years. Pioneering the way for streetwear in Europe its expansion into women's in combination with mens makes for around 160 piece collection today. Pharmacy's distribution has expanded way beyond the limits of Italy, into most parts of Europe, United States, Canada, Japan and Korea and they are not tired yet.

With their wearable streetwear and multimedia projects, Pharmacy Industry prescribes to society a dose of perspective into fashion, art, graphic design, photography, film and other forms of communication used to illustrate their inspirations from our culture.

"one day, when he was young, Davide Martelli got conjunctivitis (more
commonly known as pink eye). He wanted to go out, but his swollen, red eyes stopped him. So, in an act of pseudo-suicide, he decided to take some pills at random from his parents medicine bag. Among them were some
antihistamines, which cured him. . . the idea that something you ingest
could act on you, fascinated him. And then there was the graphic identity of the box. A passion was born. "It is the conceptual aspect of the thing that
interests me. It's the basis of all my work: symmetry and asymmetry, said
Davide." _wad magazine